Affiliate Marketing – An Overview

Affiliate marketing on the internet is everywhere. Products being sold range from exercises to help with plantar fasciitis to video game copying software. There are countless ways to market products, so we're just going to take a brief look at a few of the places people can use to get started, some startup tips and you'll be ready to start on a road to recycling, free "money.

One of the best ways to get started in affiliate marketing is to sign up at an affiliate site. Examples of this are ClickBank and Commission Junction. What these sites do is get together people who want to sell products and people who are interested in advertising for them. To refer to the examples above, you can promote pretty much anything from medical help to entertainment and computer software. I'm personally planning on doing solar panels next, as a system to reduce heating and cooling costs as well as general electrical overhead.

Most of these types of sites have a list that's quite extensive, and you can chose any product you like. Then you have the site create what's called a Hoplink for you. This is a personalized link to their product that tells the seller that the patron came from your link. This is what gets you credit for the sale. Sounds simple enough right? But how do you get that link out there?

Of course, it's important to do some research about the product you're selling. Once you can speak about it on a reasonable level, it's time to build a base of operations. Websites like Squidoo are wonderful for this. Squidoo is a ready-formulated lens building site. A lens is a website, but one with a specific purpose. It's called a lens because it focuses specific attention on the keyword chosen to target it at. Basically, you take a keyword people are searching on the internet related to your product, and you make that keyword the base for your lens.

So now you write up a fairly simple site promoting the product in question. There's tons of websites now promoting products and everyone has their own particular way of doing it so we're not going to focus attention on that. Go nuts, make something creative and jazzy, or serious and solemn.

Now you have your site trying to promote that product. How do you get people to look at it? The first thing to do is get your site indexed by search engines. There's products and services out there to do this for you, but you can easily do it yourself by finding and submitting to an RSS feed. Basically these sites link themselves to you so that search engines can just go through them and find new web sites.

Building multiple websites with different keywords and linking them to each other does not hurt, but the best way to get traffic is to get bumped up the actual search results list. The way to do this is to create backlinks. Backlinks are links from other sites directly to your lens site. Search engines see other people linking to you and bump you up result lists. So where can you get links to your site?

Well forums are a place to start. You have to be careful though, most forums do not appreciate people taking up their space with ads, especially if they're not getting a cut. There are some forums out there that are specifically for posts of that nature, however. Finding these and submitting to them is a great way to get started. Some people buy their own web domains and use these both for the "lens" site as well as backlinks. Free domains like Yahoo Geocities can be useful for this.

So to recap, first you pick a product you wish to promote, and find some good keywords that describe it. Push those keywords on a lens site, and use social networking sites, other domains and forums, etc. to get the search engine's "attention" and you're on your way. Of course, it's still a matter of getting the right people to your information, buyers. Google and others offer "readers" and the like to tell you what some good ones might be.

I hope this helps to clarify what affiliate marketing on the internet is and how it works. Good luck on your first dollar!

Next-Level Marketing With Business Cards

Merely walking around with a few business cards in your pocket isn’t going to get you the number of leads you necessarily want. It will more likely be worth it to your business to take a thousand cards and strategically placing them – in the right place or with the right people.

Here follows a number of easy tips to improve this section of your marketing mix. Keep in mind that these may be adjusted to suit your target demographic better or even to work WITH your product or service. A crucial part is to know your business and your target market and to keep thinking beyond the obvious.

Simple Tips for Effective Business Card Marketing

1. Get permission to leave your business cards at local restaurants’ welcome desks. In some cases – you might have to pay for this.

2. Locate local businesses that have products or services related to yours and place your calling cards at their counters.

3. Bulletin boards on college campuses or community centres are a greats spot to pin up these handy little numbers, and it’s usually free.

4. Produce your own viral image or video and feature your business card in it.

5. Leave them in post boxes or local houses’ doors.

6. Hand them out on various local campuses by a few students, for a little remuneration.

7. Negotiate with hotels to place your cards in their guests’ rooms.

8. Make use of a mailing list comprised of your target audience and send one along with other forms of direct mail.

9. Take advantage of areas with much traffic and pay people to hand them out on your behalf.

10. Ask your friends and family to keep a few business cards with them, in case they can give them to a prospective client.

11. Network and swap business cards with local business owners.

12. Offer a finder’s fee to people that hand out cards for you that results in a deal.

13. When doing the handing out – give more than one. Having copies makes it possible for recipients to dish your contact details out to other interested parties.

14. Consider a print design that look like miniature greeting cards.

15. Offer discounts via promotional codes attached to cards.

16. Form your own ‘street team’ to do hand-outs to people together with promotional items or hampers.

17. Leave a bunch of business cards in areas where people queue in your place of business. Some of the most likely individuals to be tempted take a business card are those who are currently using your products or services and wish to see what else you have to offer.

18. Use one as a notepad, when you are making a note for someone else.

19. Ask cab companies or drivers to keep a stack somewhere visible or reachable in their vehicles.

20. Attach your cards to your invoices and estimates etc that you send out.

21. Ask community groups that hand out welcome packs to new members to include your cards.

22. Find out if any of your local estate agents have a list of recommended or local services that they give to clients and ask to be added to the list, as well as giving them enough stock to hand out to their clients.

23. Use a digital version and upload it to design galleries, for example, CardObserver.

24. Upload your digital business card to online classifieds, such as Gumtree or the like.

25. Print standard or personal business cards for all your employees. As an added extra -it can improve employee confidence and team spirit.

26. Place a one in all your product shipping parcels.

27. Go to, network and hand out your calling cards at local or community events.

28. Negotiate with shopping centres and get permission to leave your cards on vehicle windows. Make sure to find out beforehand that it’s not illegal in your city.

29. Join forces with estate agents and get them to give new/ prospective homeowners your card.

30. Make sure you partner with a reputable and efficient printing company to print your business cards.

I hope these quick tips have inspired you and that you’re ready to start your marketing campaign.

Do Something Out Of The Ordinary With Adventure Vacations

So you have had enough of sightseeing and historic places and want to do something different this time for your vacation. The best idea would be to opt for adventure vacations organized by adventure travel agencies. Whether you are a beach lover or a mountain person, there is some adventure in every place for the avid adrenalin junkie. The best part is that you don’t have to worry about the planning and organizing of the trip because all this is taken care of by the travel agency.

The best way to find an adventure travel agency is to conduct a search on your favorite search engine on the internet. You will get a long list of websites and you should study as many as you can. Then short list 3-4 of them and call them up on the phone numbers published on the websites. Ask some pertinent questions regarding their skills and expertise and the kind of services that they provide. Some of this information is also published on their website, but you can go into the minute details on the phone. Whether you want to go trekking in the Himalayas or scuba dive in the Andaman Islands, everything is possible and available with these adventure travel agencies. In fact the best agencies will also create tailor made holidays with a combination of activities which will give you the kind of thrill that you have never experienced before.

When it comes to adventure trips they can range from paragliding, jet skiing, trekking, motorbike tours, cycling tours and much more. All the paraphernalia required for the trip is provided by the travel agency and you only need to carry your personal belongings. For instance if you are going trekking in mountainous areas then the travel agency will take care of the food and water, tents, sleeping bags etc. There will be porters and mules to carry the stuff required along the trip and also to carry your luggage. They will provide you with a mountaineering expert and a local guide so that you don’t have to worry about losing your way. At the same time, there are also facilities for first aid and emergency evacuation if the need arises. This means that you are always safe and secure. At the same time, the travel agency will also conduct training and counseling sessions which will prepare you mentally for the trip and they will guide you on how to prepare yourself physically before taking on the ordeal.

On the other hand if you are going on a motorbike trip through rugged areas then the travel agency will supply the motorbikes and other gear required for the trip. These trips will also be led by skilled guides who will ensure that you do not get into trouble. These guides are completely aware of the entire route and they know the eating joints on the way where you can make pit stops and refresh yourself. Any mechanical trouble with the motorbikes will be taken care of by the guides and the travel agencies also have tie-ups with road side assistance providing companies which will ensure that you have the best adventure holidays without having to worry about anything.

Now if you happen to be a beach lover then the adventure travel agency will ensure that you can enjoy the adventure activities like scuba diving with your family. Children of the age of eight years and above can go scuba diving with their parents. The travel agency provides guides and instructors who prepare you for the scuba diving experience and provide some preliminary training so that you don’t feel at odds when under water. Your kids will be specially trained in a kid’s training session so that they feel confident and comfortable during the adventure.

The same is true for any kind of adventure activity that you wish to experience. In fact some of the best adventure travel agencies also provide a combination of experiences like hiking up a volcano, scuba diving and trekking through lush green forests all combined into one package. They can suggest the best destinations for the activities that you are interested in. Whether you are new to adventure travel or have experience it does not matter because the adventure travel agency will prepare you for the ordeal that lies ahead of you and ensure that you go back home with lasting memories of your adventure trip.

Marketing Video – The Mobile Technology Advertising Tool

The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a great variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands may not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he / she will move on to another option. Since it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immune features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use among them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive since there being an incentive opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economic than the established costs for marketing video.