SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Brand Marketing Online – Creating Your Loyal Customer Base The Easy Way

Brand marketing online is easier than your think these days. The average business owner has no clue about the simple tools that you will read about here. Many of your competition are spending thousands of dollars in advertising and not making the impact they desire. You can stand out from the crowd with these easy and cheap tools of the marketing business. There are a lot of really good ways to brand yourself, but here are what we feel are three of the best performers.

Create a massive and loyal customer base with these simple and cheap marketing tools.

1) Blog Site - The very best tool for brand marketing online is a common blog site. You will be amazed how simple it is to set one up and get your information on it. This marketing platform can be adjusted by just about anyone who can use a word processor. The blog site will use small programs that are called plug-in to automate a lot of the customization. These work much like the apps on our phones. Each does a different thing and there are thousands of them out there. You can also host all kinds of files, posts, and media on them as well. You can set up a membership section to allow for additional information or savings to go to your loyal customers. Blogs are very powerful and inexpensive to run.

2) Flip Style Camera - A camera is an easy thing to get these days. There are a multitude of styles and brands out on the market. If you are brand marketing online, you really do not need to spend a lot of money on these at all. $ 150 would be the most, but I just got a nice one for $ 99. Shop round. You really want one that takes decent stills and HD is always preferred for your marketing videos. Now what will you us this for? In marketing there is a hierarchy of impacts from written, still pictures, audio, video, and then a combination of all of them? You will want to use your new toy, I mean tool, to capture and share all of those. Pictures and video about your business and your life in general will allow your customers to get the sense that they know you. That is very powerful in marketing. People do not buy from companies; they buy from people they trust. Get a camera and start shooting everything!

3) Facebook Page - This is where your brand marketing online will really start to take off. Use the other two tools in conjunction with this one and you will be on top of the industry in no time. Now we are not talking about a Facebook account profile page. We mean a page or what they used to call a fan page. This will let you post and have more than 5000 users that like it. The key factor is the likes and you can use your camera to add valuable information about your industry here. Just remember that you are never to market or try to sell anything on this page. This is just to inform. You can sell from your blog site and you can move people between the two seasons freely.

When you are brand marketing online, you are selling yourself at the same time as you are mentioning your business. It is important to become a person in the eyes of your customers. As they get to know you, they will begin to trust you and your judgment. That is important to any sales relationship. So no matter what it is you are trying to sell these three tools, if used properly, will make all the difference to your success. The largest factor to consider now is the education on how to best use these tools. Finding a solid marketing and mentoring group will make it easier to accomplish your marketing goals.

Different Types of A Financial Calculator To Choose From

If you are making some financial goals for the future, whether it has to do with your mortgage, investments, car loans or even managing your debt, being able to calculate things like your returns, the time period for which you need to save or how much you need to save is important.

With the various resources now available to you via the internet, you no longer have to wait on a meeting with the experts to give you the information you need. Instead, you can now use the resources available to you online to get started today.

One of the most important resources that you will find online as it relates to planning your financial future is a financial or money calculator. There are many different types available, and so you will need to choose the one appropriate to you based on your area of interest.

Mortgage Calculator: This calculator can be used to determine your monthly payments based on the interest rate and terms of your mortgage. As a result, you will find that there are different versions of this calculator available. There is a calculator for fixed mortgages and also one for adjustable rate mortgages. There is even a calculator that will help you to compare the two different types of mortgages to see which will suit you best. In addition, if you are thinking about refinancing or buying a new home, there is a mortgage calculator that will help you to determine the terms which will be most favorable to your situation.

Car Loans: This calculator will help to give you the confidence you need when dealing with the dealer of your car financing. You can use this calculator to check the terms of your loan and determine your monthly payments. In addition, you can also use the car loan calculator to compare various loans and choose the one with terms most appropriate for you.

Credit Cards: Today many persons are consolidating their credit card debts in order to pay off their credit card loans faster and also to be more consistent. You can use this type of financial calculator to help you determine the amount that you will need to pay in order to complete the payment of your credit cards by a set date. You can also use this calculator to help you see the difference it will make if you choose to make fixed payments to your credit cards instead of just paying the minimum amount.

Investing: If you are thinking about investing or have started to do so, financial calculators will help you to determine the amount you need to save in order to reach your goal. It can also be used to determine the amount that your investment will earn over time.

There is also a calculator for retirement planning, managing your debt and your personal finance. Basically, any type of calculator that you need to plan your financial future can be found online. The calculators are also very easy to use and most of all they are free.

A Recipe For Outsourcing Your Software Development

Outsourcing your software development can save you time and money if you know what you need. Too often US companies attempted to outsource without a good understanding of what their software should do, and this is the biggest cause of outsourcing failure. It is unreasonable to expect your outsourcing team to have a menu of software, pre-prepared, so you can just select the items you want.

Ever go to a restaurant with a picky eater? They tell the waiter in excruciating detail how they want their food prepared. And heaven forbid that the food arrives different from what was requested! Back to the kitchen it goes to be "fixed" to make the picky eater happy.

Sometimes US companies hire an outsourced partner as if they were going to a restaurant. They select the cuisine based on the flavor of the technology they require. Chinese .NET or Indian Java? How about some Russian C ++? Unfortunately there is rarely a menu for the exact items you might like to order from an outsourced team.

Are you approaching outsourcing your software like you are walking into a restaurant? Are you expecting the outsourcing team to advise you, like an attentive waiter, on the way your software should look, be prepared and presented to your customers?

Instead, bring your own recipe when you start work with an outsourcing team. Unlike your dining experiences, you can not ask for the daily special. You have to provide a specific description of what you would like to have, and how it should be prepared. Without such a recipe, your outsourced software development efforts can be starved for success.

Poorly specified software is often the result when "subject matter experts" are involved. Subject matter experts, or SMEs, know a lot about a particular subject, like IC design, business process workflow, inventory management, etc., but very little about designing software. SMEs can struggle to get their ideas encoded in the software. They need to work with someone that knows the best way to design and develop software.

Sometimes, there is a fear of getting bogged down in the details. Since some software executives are great with people, they feel much more comfortable hiring a person to handle the details. They know how to manage a person here, better than they can manage an offshore team of programmers in a remote offshore location.

One Accelerance client is in this situation. The CEO wants to outsource the development of a new software product. But there is no specification. In this case Accelerance is acting as a virtual CTO, responsible for the design, and development of the client's software.

The client is essentially saying, "Design the software for me, and I'll tell you if it matches what I am thinking." This can work because the cost of outsourcing is so low that rework and multiple design iterations are affordable.

This type of arrangement only works when paying on a Time and Materials basis. There is no way to offer fixed pricing because the end product is not defined.

Of course, not having a specification may not stop you from asking for a fixed price bid! In this case, you can outsource the creation of a specification that defines your software for a fixed price. Then the resulting complete design specification is used to create a second fixed price bid for writing your software.

Another factor comes into play when you pay a fixed price amount for a software design specification. You usually have to pay at least half up front. This is to protect the outsourcing company from delivering a specification for creating the software and then not getting paid.

Because software design often occurs at the beginning of a relationship, both parties seek to minimize their risk. You minimize your risk by selecting an outsourcing team with a proven track record and great references. The outsourcing team reduces their risk by getting partial (sometimes full) payment before starting.

There are multiple deliverables that should be produced during the design phase of creating your software, whether you do it yourself, or outsource the design:

* Marketing Requirements

* Storyboard Demo

* Functional Specification

* Multiple Release Milestone Schedule

* Detailed Task Schedule for First Release

* Detailed Design Specification (optional)

Unfortunately, software development has not progressed to the point where ready-made modules are available to order and combined to create your software. There is not yet a menu of choices available to anyone that is hungry for new software. Instead, you must provide your own recipe for what you need. The good news is low cost outsourced software design and development resources are now available to create your custom software to meet your exact specifications.